ABOUT ME

South African by birth, Spaniard through life & digital by choice.

If you’re a good marketing person, you have to be a little crazy – Jim Metcalf

 

So here is a little about me:
I was born in Johannesburg, moved to Spain when I was 6 and then to Cape Town at 18.
I majored in sociology and media studies doing a BA at the University of Cape Town, then went on to do my honours in Brand Strategy at Vega.
In 2013, I completed a 6-month internship learning all things Google Ads. I have since gone on to work at a handful of agencies. Each one has taught me a new set of skills whether that includes the art of the SME client or the larger e-commerce strategy.

I love the constantly changing digital space that we get to work in. Paid Media changes on a daily basis and if you don’t keep up you often get left behind. With the amazing group of clients I get to work with it ensures that I am constantly keeping up with the transforming environments and user behaviours to ensure we get the best results from each client’s budget

Fun fact!: I suffer from a chronic inability to find a hobby and stick to it. Which likely explains why I enjoy paid media as much as I do. I see it as a combination of puzzles, sudoku, crosswords & paint by numbers all thrown into one.